With a long-standing background in the international gaming industry, Norris's career began with Aristocrat in the 80s followed by Ainsworth in the 90s, where he distributed many thousands of gaming machines worldwide, achieving  strong domestic and international market share. In 2004 Norris joined IGT as General Manager Sales & Marketing and has since focused on growing IGT's local market share and positioning the company as a leader in Australia and New Zealand.