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Home > Media Room > IGT pushes the button

IGT pushes the button

SYDNEY, NSW - 29 March, 2010 - IGT has changed the role of gaming machine buttons by launching Dynamic Buttons in Australia on its IGT bluechip Neo® machine.

Traditionally buttons have had to have plastic inserts in them to indicate the number of lines or bets to be played. This can cause problems when a game is changed as the venue may put the wrong pay or line inserts into a button, which can lead to confusion and complaints from players. It also greatly limits the flexibility of machines, especially when downloadable games come to Australia and a gaming machine can have several different games automatically loaded onto it at different times of the day.

IGT's dynamic buttons become an animated display with small LED screens in each button. Dynamic Buttons become part of the game and eliminate the problem of the buttons having the wrong inserts. More impressively for players the buttons 'come alive', with animations or graphic sequences relevant to the game being played.

"Dynamic buttons really come into their own with Multistar® games," commented, IGT Product Manager, Chris Gialouris. "Up until now machines featuring a multi-game package have been limited to games of the same play styles as the buttons needed to remain consistent. Dynamic Buttons allow the buttons to change according to the game, so you can have games with different denominations, different line and/or pay configurations. This provides great value for a venues gaming investment."

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A comprehensive media photography and information pack is available on request from:
Lisa Colella, Marketing Communications Manager, T: 02 8345 3641 E: Lisa.Colella@IGT.com

IGT is the world's largest gaming manufacturer.  IGT Australia (www.IGT.com.au) is a subsidiary of IGT and has served the local market for over 20 years.  IGT Australia delivers the global strength of our parent via innovative products designed to maximise the potential of gaming floors across Australia and New Zealand.  IGT's comprehensive range of value added services and systems ensures that venues get the most from their investments. All trademarks and registered trademarks are owned by IGT (Australia) Pty Ltd or its related entities.